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Canadian Tire navigates a reinvention | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
Josh Kolm

Retail innovation doesn’t always mean digital innovation, although having creative digital tools can certainly help.

Jackman Reinvents had been working with Canadian Tire since the fall of 2013 to look at its strategy and identify opportunities for long-term growth, landing on enforcing the retailer’s place as the “go-to local guide to life in Canada.” In the spring of the following year, the opportunity came about to put its plans to the test with a new showcase store in Edmonton, which was launched early last month.

Read more: http://strategyonline.ca/2015/07/08/canadian-tire-navigates-a-reinvention/#ixzz3fJ95IeMl
 

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